Strategic Communication Planning Workshop

Mr. Andayog attended the Strategic Communication Planning Workshop held on 14-15 April 2016 at Century Park Hotel, Manila City. The activity was conducted by Foundation for Communication Initiatives (FOCI). The result of the qualitative research study was presented which serve as the basis in putting and communication plan for OSHC and ECC. In order to raise awareness about the mandate of 2 agencies, participants identified the worker as the target audience which can influence the success or failure of the brand’s mission. Several workshop were conducted to identify issues and concerns and communication gaps that need addressing to elicit brand and key messages.